We sit down with the brand to discuss all things “Unorthodox” including what was the initial inspiration and what else is in store for the brand.
WHO ARE WE?
The SoSlick Pomade brand was created by reviewers to bridge the gap between classic & modern‑day hairstyling. Our formulations are handmade & developed in Singapore which is represented in our slogan "Original formulations from Singapore". The aim is to redefine contemporary styling products for the modern man’s lifestyle whilst leveraging on experience & research.
WHAT DOES UNORTHODOX MEAN?
Apart from the “Unorthodox” brewing method (making a formula water‑based), the word Unorthodox means more to us. Everything about the brand is Unorthodox — how we started, the way we do things, how we present ourselves & the list goes.
We had doubts starting the brand, but being "Unorthodox" is to embody uniqueness & to have the courage to stand out. We aspire to thrive in uncomfortable situations because we believe that incites growth. We hope this inspires people to do the same & take that leap of faith.
WHAT IS THE UNORTHODOX COLLECTION?
Formulated & produced in Singapore with a utilitarian approach in mind, the Unorthodox collection features an assembly of high‑performance hair styling & hair care products designed for everyday use.
As we are known for our straightforward approach in developing purpose-built products, the ever-expanding collection will promise to provide the finest quality & premium formulations for your daily hair regimen.
As we are known for our straightforward approach in developing purpose-built products, the ever-expanding collection will promise to provide the finest quality & premium formulations for your daily hair regimen.
WHERE DID THE IDEA COME FROM & WHAT DRIVES THE INSPIRATION?
The main idea was to create products that we’d personally use on a daily basis. It had to be simple yet distinct. We are aware of how heavily saturated the hair product market is in Singapore but there is still a common aspect that users look for — the ability to hold, stay matte & wash out easily.
As reviewers of hair products for more than 8 years, we wanted to pick these attributes out & present them in the collection. It definitely helps knowing our audience, as we are the audience too.
As reviewers of hair products for more than 8 years, we wanted to pick these attributes out & present them in the collection. It definitely helps knowing our audience, as we are the audience too.
WHAT CAN WE EXPECT TO SEE IN THE FUTURE?
More products. Yes, an expansion of the current Unorthodox collection as well as new collections that cater to specific needs for different individuals. The mission is to always offer products with purpose, but perfect in delivering quality & performance that meet our meticulous standards.
